Liz Lynch Executive Director Center for Networking Excellence

Bonus Tip Day 3: Choose Events Wisely

"Evaluate events objectively. Don't go to one because it's free and skip another because it seems expensive. Get information to see how well the event fits both your business and networking goals." - From 102 Secrets to Smarter Networking

The Lowdown: A colleague of mine complained recently that he's had a harder time meeting the right prospects at networking events. He targets owners of small and mid-sized companies but has found that the events that used to work so well are now attracting more and more people looking for jobs. Let's face it, the economy has left many without work and I applaud any effort to get off the couch and make new contacts through networking. So where does that leave my colleague?

He needs to break out of his routine and try some new events. I suggested he take a break from events at bars and restaurants and instead attend some charity fundraisers. While these may be more expensive than the $20 he'd typical pay, he'll probably get a higher return for his time. One good charity luncheon for $100 might lead to better contacts AND take less time than five so-so happy hours.

If you decide to try this route as well, remember to adapt your networking style. Just like you might take it up a notch at a speed networking event, you should consider down-shifting at a charity function. Ask questions of the people you meet and find out more about them as always, but focus more on their interest in the charity rather than on their business, and slow down your pace. And don't forget to follow up to strengthen that new connection. Complete the networking process no matter where you network.

Networking Resources

Conference Success Secrets: Learn a start-to-finish system for meeting high quality contacts and building key relationships for your business through networking at conferences, conventions, trade shows and seminars. It may be all the networking you'll have to do for a while, IF you know what you're doing. 55-minute audio, plus full transcript and unique conference planning booklet.

Networking to Win: Imagine walking into a roomful of strangers and walking out with solid business contacts! This 45-minute audio program will show you how to maximize your networking efforts. A comprehensive step-by-step guide. Comes with full transcript and action-planning worksheets.

102 Secrets to Smarter Networking: Why read a 200 page book when you can get all the tactics you need to build your network in just 20? A great overview for how to network smarter, not harder. Also makes a great gift or giveaway for clients, colleagues and employees.

Center for Networking Excellence LLC
666 Greenwich Street, 428
New York, NY 10014
212-812-4408

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