"7 Days to Smarter Networking
e-Course"

Day 1 Bonus Tip


Liz Lynch
Executive Director
Center for Networking Excellence

Bonus Tip Day 1: Networking is a Process

"Understand that networking is an ongoing process, not a discrete event. Success comes from making new contacts, following up and keeping in touch." - From 102 Secrets to Smarter Networking

The Lowdown: Hardly a secret but it's easy to forget that relationships are built over time not overnight. The person you talk to for 5 minutes at a networking event is not likely to refer you to her best client, even IF she truly understood what you do, even IF there were an opportunity, and even IF you were the best person for the job.

You need to connect at a deeper level and get to know one another over several interactions. Start helping each other in small ways, building trust and respect as you go. And while you strengthen these relationships, don't forget to continue to make new contacts through networking groups and events.

If you have a structure (e.g., active membership in one professional organization) and a plan (e.g., meet 5 new people each month, call 2 existing contacts each week), you'll make continual progress rather than moving in fits and starts, which is much more inefficient and much less effective.


Networking Resources

Conference Success Secrets: Learn a start-to-finish system for meeting high quality contacts and building key relationships for your business through networking at conferences, conventions, trade shows and seminars. It may be all the networking you'll have to do for a while, IF you know what you're doing. 55-minute audio, plus full transcript and unique conference planning booklet.

Networking to Win: Imagine walking into a roomful of strangers and walking out with solid business contacts! This 45-minute audio program will show you how to maximize your networking efforts. A comprehensive step-by-step guide. Comes with full transcript and action-planning worksheets.

102 Secrets to Smarter Networking: Why read a 200 page book when you can get all the tactics you need to build your network in just 20? A great overview for how to network smarter, not harder. Also makes a great gift or giveaway for clients, colleagues and employees.


Center for Networking Excellence LLC
666 Greenwich Street, 428
New York, NY 10014
212-812-4408

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Copyright 2004-2007 Liz Lynch, All Rights Reserved


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